Eyez Barbers
Eyez is a West midlands based mobile barbers that travel to the client depending on their location - allowing bookings for services to be made through their app.
My role within this project was to design and provide a web design that gives clients an introduction and understanding of the work Eyez carries out.
01
Brand Positioning
The brand of Eyez revolves around standing out while offering an effective service within the barbering industry. Such concept should be translated to mobile and web platforms for the business, ensuring smooth navigation and accessibility.
02
Brand Identity
The brand identity maintains both a modern and sleek aesthetic. The colour palette is simple yet bold, with a focus on the contrast between yellow and black, the black foreground allows the gold to stand out, creating an emphasis on the call to actions and important content.
03
Solution
The key to this web design was based upon structure and content hierarchy. With this I aimed to provide an understanding to novices and first time clients of the services available along with the previous work the barbers conducted.
Similarly with the mobile application, I aimed to provide a user experience consisting of minimal interaction - allowing services to be booked with ease for clients.
04
Result
After implementing the new brand identity focused on ensuring effective service by simplifying user navigation, the results had shown to be overwhelmingly positive. Such point had been supported by the influx in app downloads - along with bookings being made.
